ABOUT US
UnaBra is a young Australian women’s brand committed to crafting high-quality, minimalist, and supremely comfortable lingerie at a fair price. Our journey started with a frustration: fast fashion has flooded the market with cheaply made, low-quality lingerie, while well-made alternatives often come with a hefty price tag, making them impractical for everyday wear. We believe great lingerie should offer the perfect balance of comfort, freedom, quality, and affordability-helping every woman feel effortlessly confident in her own skin.
FROM FOUNDER
Simplicity and Comfort are at the heart of UnaBra’s design philosophy.
We strip away unnecessary hype and refuse to compromise on quality or affordability. Our mission is simple: to create quality lingerie that provides every woman with the comfort, health, and confidence she deserves.
EDIE LI
Founder
OUR STORY
COMFORT BEGINS HERE – AT EVERY STAGE
This journey began with a surprising truth: many women and girls don’t know their real bra size—because sizing is confusing, inconsistent, and overcomplicated.
Before finalising UnaBra’s first collection, I personally tried over 300 bras. Many were uncomfortable, poorly made, or had baffling sizing systems.
So we asked: what if we removed the confusion? Inspired by sports bras, we created UniFit—a “one size fits most” design that adapts to your body. Each product page includes a simple size recommender to help you find your best fit.
We also introduced TweenFit, made for girls starting their bra journey—offering soft support, fixed modesty cups, and breathable fabric for comfort and confidence.
To solve common issues—digging wires, tricky clasps, slipping straps—we focused on smooth, wireless pullover styles that are easy to wear and made to move with you.
At UnaBra, we believe comfort, confidence, and function should come standard.
OUR PHILOSOPHY
REDEFINING COMFORT AND CONFIDENCE
At UnaBra, we believe lingerie should be liberating, not restrictive. Our focus is on creating exceptionally comfortable lingerie that allows women to feel at ease in their own skin. We’re committed to perfecting our core designs, offering an effortless wearing experience with every piece.
Crafted in the same factories as top-tier brands, our products combine premium quality with fair pricing. While our collection may start small, we’re dedicated to expanding our range without compromising on comfort or quality.
We embrace real women’s representation through authentic content, celebrating diversity and inclusivity. Our goal is to make all women feel seen, valued, and empowered, with designs that reflect real beauty. As we grow, we’re committed to offering more options for every body and skin tone.
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Up to 35% off. Discount auto-applied.